Forever Fresh

Shoes can be a part of your identity. You might keep a favourite pair until they are threadbare, and the soles are worn through. I wanted to capitalize on this insight and show that your favourite old pair of shoes can see you through the various milestones in life. I did this to add value to the product and showcase that even though fashion is a fast-moving industry, these classic Adidas shoes are timeless. These are a type of shoe that you can buy over and over again, and they will always be in style.